• Create a Special Features Profile of the property and make any suggestions to help better market the property.
• Have mortgage companies provide Financial Information Sheets on the property.
• Establish a private showing schedule that is convenient for you.
• Marketing Department will tour the property, take digital photos and/or virtual tours for use in marketing materials.
• Marketing Department will design individualized color showsheet with photographs and information about the property.
• Inform all Gibson Waterfront Sotheby’s International Realty sales associates of the new listing and organize a tour of
the property following the weekly sales meeting.
• Place the property in LINK (Listing Information Network) and MLS (Multiple Listing Service), exposing your home to
sales agents throughout the Greater Boston area.
• Feature property on top lead generating real estate websites including, but not limited to, gibsonsothebysrealty.com,
sothebysrealty.com, realtor.com, boston.com and craigslist.org (if appropriate).
• Place FOR SALE signage in front of your property, if desired.
• Post property ads on display in appropriate office windows.
• Schedule a public Open House, held on a Sunday afternoon, if you desire.
• Schedule a Broker Open House with lunch, as required.
• Place your home in select printed publications, including Boston Globe and other local media outlets.
• Promote property information and price changes through the real estate brokerage community via LINK, MLS and/or
broadcast fax and mass emails.
• Send JUST LISTED cards to neighbors and/or other potential buyers, if appropriate.
• Follow-up showings for feedback and recommend action based upon consistent remarks, rectify issues where practical.
• Review activity weekly with seller by phone, fax or email, including competing listings new to the market and those
just sold.
• Recommend new sales strategies as necessary.