Properties for sale and Rent in Boston's North End, Back Bay, Financial District, Beacon Hill, Fenway, Charlestown.
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The Residences at Atlantis Marina in Boston, MA
 
Sotheby's International Realty
 
44 Prince Street Condos in Boston
 
 
     
Median age: 47 (boomer)

3.25 people/household

Own their home

37% have other residential real estate (second home/timeshare)

Taken from a study of the affluent client: Defining Luxury
by Laurie Moore-Moore

The above images are from the advertising campaign featured in Architectural Digest.
 
A strong brand delivers a promise that meets the real needs or desires of its constituents at every point of contact. The Sotheby’s International Realty® brand strategy establishes the basis for this.

We strive to deliver our brand promise at every point of contact with our constituents, whether someone interacts with the Sotheby’s International Realty brand as a buyer, seller, affiliate or investor – by phone, through an agent or online.

But fundamentally, our brand promise begins with ourselves and the promise we intend to keep to the home buyers and sellers who give the affiliate network a reason to exist. It is critical that each of us understand the nature of our brand promise and how our individual performances deliver that promise.

Sotheby's Resource Advantage
 
Selling Factors
 
The Sotheby's Network
 
Worldwide Distribution
 
Marketing Plan
 
Online Marketing
 
Print Advertising
 
Significant Sales
 
Our Relocation Services
 
 
 
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Each Office is Independently Owned and Operated. ©2005 Sotheby's International Realty Affiliates, Inc. Sotheby's International Realty® is a registered trademark licensed to Sotheby's International Realty Affiliates, Inc. Equal Housing Opportunity.