Brokerage Community

A critical part of market outreach is making connections within the real estate community. This is a proven way to expose your property to the greatest number of buyers. There are several ways that this can be done:

• Brokers Open Houses are typically held during the week and provide an opportunity for other agencies to view the property.
• Mass faxes or emails allow us to announce new or reduced-price listings to our colleagues.
• Sales meetings allow us to get in front of our peers to describe the property and to entice them to show it to clients. This enhances the power of our services to you by employing the skills and exposure of our entire sales force.
• Caravans or group tours allow us to bring our colleagues through the home to provide feedback on pricing, staging and other important considerations. This also gives agents first hand knowledge of your home.
• Multiple Listing Service (MLS) and LINK are fabulous tools that allows the entire real estate industry to share listing information, pictures, virtual tours and updates.

Local Community

To reach the surrounding area, we may send out customized postcards announcing the listing to your neighborhood. This encourages people to talk about the property with friends, family and colleagues who might be interested in moving. We are constantly reminded of the power of “word-of-mouth.” There are several beautiful designs offered by Sotheby’s International Realty® that epitomize the sophistication and style of Boston. Other direct mail pieces that we send out to neighborhoods gather interest from buyers. It is our goal to continue to provide white glove service to each buyer, seller or renter in our neighborhoods.